“Look, I know girls love Beyoncé,” spits Toronto native and hip-hop artist Drake. We would be pressed to find someone (or someone brave enough) who didn’t share in the world’s love affair with the Lifetime Achievement award-winning artist. Beyoncé has risen from Destiny’s Child lead singer to global phenomenon — using her exclusive brand to become today’s world-renowned entity.
The powerhouse singer/songwriter has an indisputable talent second to none and her performances have often been described as an “out-of-body” surreal experience. While it can be a challenge to find flaw with the “Flawless” singer, Beyoncé’s latest business venture “22 Days Nutrition” leaves the door open for necessary critique.
Vegan Food Delivery
Beyoncé has the rare versatility to touch our souls with hits like XO that speak love into existence while forcing us out of our seats with beats like those in Drunk in Love. Her business acumen, and guidance from Hov, have helped propel her toward achieving unimaginable success, but how sustainable is Beyoncé’s new vegan food-delivery service?
For the rich and famous, the targeted clientele, $630/month is more than reasonable. But if the goal is to promote a healthier lifestyle, why not target the demographic that is in serious need of such a lifestyle change (the people who struggle to put fresh produce on the table even once a week)?
The program touts the philosophy that it takes 21 days to break a habit and on the 22nd day, “you are well on your way to forming new habits,” says a statement. For Jay and Beyoncé, veganism was a “spiritual and physical cleanse” but for the average American such an option is not a financial reality. The meal plan is intended for those who want to shed pounds, lessen the burden of cooking, or “experience a whole new way of eating.”
A worthy cause indeed, but with her wherewithal Beyoncé could strive to make a greater impact by influencing the palettes of another demographic — low-income Americans. “All you have to do is try. If I can do it, anyone can,” Beyonce said in a press release. But that’s not exactly true — after all, we didn’t all ‘wake up like this.’