In dissecting Apple’s new toy, there are still many defects attached to it that make spending that much money on it undesirable. From tech reviewers considering it to be a constant distraction throughout the workday, or the simple fact that it is quite unresponsive and slow a majority of the time, the hype around the Apple Watch does not fit. Apple retail chief and former Burberry CEO Angela Ahrendts, who was brought on board to “revitalize” Apple’s retail experience, just delivered a video message to clear up a lot of questions and concerns consumers have had about the watch.
 

New Method Of Purchase

Instead of the dreaded week-long waits in front of brick-and-mortar stores, they’ve implemented a preorder system that they ASSUMED would be more efficient. So on April 10^th, customers who wanted the product were directed to preorder the watch online and visit a brick-and-mortar to simply try it on. Only catch was they couldn’t walk out with the coveted watch, instead they were told it would be shipped to them starting Friday, April 24^th. Now while the device was sold out immediately on April 10 (reports are that they sold more in a day than the competitor “Android Wear” sold in a year), customers are livid about the news that they might not receive their new “prized possession” when promised.
 
For the past two weeks, there has been confusion across the board concerning availability of the Apple Watch. Reports have come out stating that instead of shipping out the device on April 24^th, now word has come out that customers won’t receive their watch until sometime in August. For the purposes of clarification, Apple has officially moved the shipping date from its website. Ahrendts also made is quite clear that the Apple Watch will not be available in-store on the 24^th, and that it will only be sold online for now. Sheesh! So much for “revitalizing.”

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