The Adidas Ultra Boost Will Make You See
Previously, I discussed the stark sales decrease in North America the German sportswear company has been facing. In efforts to bolster their shares, I’ll be shining light on a product Adidas can hang their hats on — The Adidas Ultra Boost.
The three stripes came out at the beginning of the New Year claiming that the Adidas Ultra Boost was “The Greatest Running Shoe Ever.” A pretty bold statement for a company that has been struggling to appeal to its American consumers, but regardless of whether it was premature or even arrogant, I had to put them to the test myself.
As stunning as the photo below might seem, I was born with a genetic defect or two. Most noticeably, my flat feet. Visiting my foot doctor on occasion, I’ve been prescribed to wear orthotics since 2005. After roughly 3 years or so, they get worn-out, and I am advised to get my hands (or feet) on a new pair. Even with insurance, orthotics can range anywhere from $350-450. It used to be a simple decision when I was a full-time student and turned to my Dad’s pockets to foot the bill, but now in the “real world” with a modest salary, I feel I must develop some sort of financial solution. With the hype surrounding the “max comfort,” and “20% added boost,” I figured it was well worth the try.
Adidas Ultra Boost
The first thing you’ll notice about the Ultra Boost is the upper part is made up of mostly PrimeKnit, a knitted mesh-like material that is breathable and over time conforms entirely to your foot. Essentially the whole shoe seems like a padded sock, but after running in them for a total of about 20 miles now, they seem durable.
The most essential part of this sneaker is probably the midsole, a result of Adidas’ patented “Boost” technology. The Adidas Ultra Boost now presents us with even 20% more boost!… boost! boost! boost! From what I’ve read from critics, and now from what I’ve experienced, Boost is hands down the best cushioning material in running today.
You know when someone says, “it feels like I’m walking on air/clouds?” Well until you’ve tried these, you’ve never been anywhere near a cloud… or air for that matter. These tiny little white pebbles take in all the impact you bestow upon them and use that energy to spring the sneaker, and most importantly YOU, right back up. Makes running a breeze, and miles feel like they last a minute each. The stability and support remain exceptionally strong. As someone who typically suffers from achey feet, after a good jog and pickup game of basketball, my feet are literally pain-free when I take them off.
This is my favorite and the most comfortable sneaker I’ve put on to date. Looks like Adidas held true.