GoPro: Maybe It Is About You
Entrpreneurs everywhere share a maniacal focus on their product, the problem their product is trying to resolve, and on reconciling the two to make everything work. They eat, sleep, breathe and live their idea up to the point of not eating, sleeping, breathing or living at all. If it sounds like I am speaking from experience it’s because I am.
Founder Nick Woodman failed at his first business, went surfing, and developed GoPro as a risk camera to capture friends surfing. He realized a lot more people in the world want to capture themselves rather than capture other people. GoPro enables the world to turn a camera on itself. It was the original selfie.
GoPro views itself as a content enabling company, not just a camera company. They allow people to capture and share life experiences as compelling content that they can share around the world or with themselves to relive an experience. GoPro users are uploading 6000 videos per day to Youtube.
GoPro developed their first prototypes in 2001. In 2002, its parent company Woodman Labs was founded. 2005 saw GoPro selling cameras on QVC. The Digital Hero wide-angle lens was introduced in 2008, and GoPro became the top-selling camcorder in the U.S. in 2013. GoPro cameras are 199.99, 299.99, 399.99 respectively.
GoPro’s success will be ensured by making sure its easy for consumer to achieve the payoff that GoPro promises being to capture and help summarize events in 1-2 minute edits in order to share and create an experience that makes it seamless and easy from image capture to charging your GoPro, even to the GoPro app. GoPro wants its users to put content up and become inspired. It’s mounting accessory enables any perspective to be captured while you are in the shot. It’s no wonder their IPO was over-subscribed as stock was up over 30% in its first day of trading.