Five Top Tips On A Best Text Structure
There are many times when clients simply scan through fliers. This usually happens after substantial effort has been put forth to make them look perfect. Unfortunately, customers don’t have the time and patience to read everything thoroughly and carefully. Most people give it a glance and decide whether the information included in the pamphlet is important or not, and move on. So, how can important info about products be discovered if clients don’t pay attention in the first place? But most importantly, how can products be sold without having a well-informed and interested clientele? The answer is text structure!
Peoples’ habits are difficult to change, but marketing strategy can be changed. That’s not taught in essay writing classes in college. Here are five top tips on how to have the best text structure ever.
1. Describe What’s Being Done
Describe your products and services in a simple manner. Briefly define the offer which could be included in a logo if found necessary. Make sure of proper grammar, spelling, and that the reader is directly addressed. Answer one of the following questions (only one) and use your answer as a brief description.
• What is the purpose of the services?
• How are the company’s core values related to the work?
• What problem do the products/services solve?
2. Use The Right Language
This might actually be the most challenging part of the whole process. Finding the right words can be difficult when the audience may be unknown. Research beforehand to:
• Find the audience – who is being sold to?
• Choose a target group – a few rich people, or more middle-class individuals?
• Personalize text according to each group
• Use customized advertising language that fits in the context
Find objectives before starting to sell. What is to be achieved within the next month? Is there a certain quota that is desired to be reached? Is there a certain figure that is wanted to be attained? Company standing and proper setting of objectives are key. Keep it organized and write everything down to keep track of work.
4. Compare and Contrast
Compare offered services to other companies (don’t give out any specific names) and highlight the differences. Think about why services are better, and how they have a stronger impact on the audience. Even though companies have many things in common, what stands out in a crowd? Include that in the informational text, and keep the structure intact.
5. Use Proper Materials
This is the practical part. Here are some important tips to keep in mind when structuring promotional text:
• Avoid using Comic Sans, or other fonts that upset the eye
• Give text a casual, non-promotional aspect (make it look like it wasn’t a struggle)
• Keep it classy and very brief
• Use tables or any other Microsoft tools that could help customers understand the text better
• Use a combination of powerful and dim colors
• Don’t use bold, italic, or bigger characters for titles
• Make everything uniform and eye-appealing
Having great text structure becomes less complicated when you have great advice available. Take in consideration the above steps, and don’t hesitate to leave us a comment if there’s anything else that you’d like to add.