How to Drive Footfall to Your Retail Store

footfall
 
Bricks-and-mortar stores are reliant on foot traffic to improve their revenue. The more footfall in the area, the more likely a store will survive in the competitive retail industry. We are therefore looking at the most effective ways to drive footfall to a store, so you can surpass your direct and indirect competitors.
 

Pick a Prime Location

You might have the perfect product line, but what does it matter if no-one visits your store to purchase a product. Unfortunately, a store’s success is often determined by its location, not its product range. If you pick the wrong location, you may as well close your doors as soon as you have opened them.
 
Malls are therefore a great option to drive traffic into your store, as you can guarantee you will receive a lot of passing trade. For example, you could lease a retail kiosk from a company like Westfield Specialty Leasing, which can provide 360-degree visibility to promote your business.
 

An Inviting Storefront

An attractive storefront can encourage visitors to shop with you, so take the time to design an inviting store, and ensure you effectively maintain the premises. Customers will not be impressed with messy checkout areas, dirty floors or faulty shelving. You must therefore clean your windows, sweep the floor, dust the shelving, tidy the checkout area and replace peeling paint with a fresh coat.
 

Keep Your Employees Busy

Nothing is more off-putting to a customer than bored looking staff. Not only could this reflect poor customer service, but the customer will think there is a good reason the store isn’t busy.
You must therefore keep your employees busy to offer the illusion of a flourishing store, even if there are no customers on the premises. So, when an employee isn’t at the checkout, they should be moving stock, cleaning or facing the store. Encourage your staff to be mindful of their behaviour inside the store, so every individual effectively represents the company.
 

Footfall Is About Creating Unique Experiences

Not only must you strive to encourage people to walk through your store’s doors, but you will also want to encourage them to return in the future. To continually drive footfall to your store, you should provide unique customer experiences that will retain their loyalty.
 
For instance, you could provide free services attached to your product lines, such as free professional cleaning across all jewellery items. When a customer returns to the store with the items, they may make another purchase while they wait for the accessory to be professionally cleaned.
 

Brand Influencers

Social media is one of the most powerful marketing tools for the modern company, which is why you should try to work with brand influencers to drive traffic to your store. Try to connect with local influencers on social media, who can promote your store and product line on their Facebook, Twitter, Snapchat or Instagram pages.
 
There are many ways to drive footfall to your store and encourage brand loyalty. You just need to pick the perfect location, storefront and customer service experience, whilst looking for unique opportunities to promote your brand both on and offline.

Comments

comments

Kwaisi France

An 80's baby forged in the 90's and unleashed upon the world in the 21st century, Kwaisi France is a Baltimore raised Brooklyn resident.

You may also like...

27 Responses

  1. June 21, 2017

    Title

    […]usually posts some really exciting stuff like this. If you are new to this site[…]

  2. July 2, 2017

    Title

    […]just beneath, are quite a few totally not associated internet sites to ours, however, they may be certainly worth going over[…]

  3. July 2, 2017

    Title

    […]one of our visitors a short while ago recommended the following website[…]

  4. July 3, 2017

    Title

    […]very handful of internet sites that happen to become comprehensive beneath, from our point of view are undoubtedly effectively worth checking out[…]

  5. July 3, 2017

    Title

    […]we like to honor many other net web-sites around the web, even though they aren’t linked to us, by linking to them. Beneath are some webpages worth checking out[…]

  6. July 5, 2017

    Title

    […]check below, are some completely unrelated websites to ours, nonetheless, they are most trustworthy sources that we use[…]

  7. July 5, 2017

    Title

    […]here are some hyperlinks to sites that we link to mainly because we feel they may be really worth visiting[…]

  8. July 6, 2017

    Title

    […]very handful of sites that take place to become in depth beneath, from our point of view are undoubtedly very well really worth checking out[…]

  9. July 7, 2017

    Title

    […]below you’ll find the link to some websites that we think you should visit[…]

  10. July 7, 2017

    Title

    […]Here is a good Weblog You might Locate Intriguing that we Encourage You[…]

  11. July 7, 2017

    Title

    […]we like to honor numerous other internet internet sites around the internet, even when they aren’t linked to us, by linking to them. Under are some webpages worth checking out[…]

  12. July 7, 2017

    Title

    […]Here are some of the web sites we suggest for our visitors[…]

  13. July 7, 2017

    Title

    […]below you will come across the link to some internet sites that we assume it is best to visit[…]

  14. July 8, 2017

    Title

    […]here are some links to web pages that we link to since we feel they may be really worth visiting[…]

  15. July 8, 2017

    Title

    […]please take a look at the web sites we adhere to, such as this a single, as it represents our picks through the web[…]

  16. July 9, 2017

    Title

    […]that will be the end of this post. Right here you’ll come across some sites that we think you will enjoy, just click the hyperlinks over[…]

  17. July 9, 2017

    Title

    […]Wonderful story, reckoned we could combine some unrelated data, nonetheless genuinely really worth taking a look, whoa did 1 study about Mid East has got much more problerms at the same time […]

  18. July 9, 2017

    Title

    […]usually posts some very exciting stuff like this. If you’re new to this site[…]

  19. July 10, 2017

    Title

    […]The info mentioned within the write-up are some of the very best out there […]

  20. July 11, 2017

    Title

    […]Wonderful story, reckoned we could combine a few unrelated information, nonetheless really really worth taking a appear, whoa did 1 understand about Mid East has got a lot more problerms also […]

  21. July 13, 2017

    Title

    […]below you’ll come across the link to some sites that we believe you must visit[…]

  22. July 14, 2017

    Title

    […]Here are a few of the internet sites we advise for our visitors[…]

  23. July 14, 2017

    Title

    […]we came across a cool internet site which you may possibly take pleasure in. Take a look when you want[…]

  24. July 16, 2017

    Title

    […]The information and facts mentioned within the article are a number of the very best out there […]

  25. July 18, 2017

    Title

    […]Every the moment inside a when we decide on blogs that we read. Listed below would be the most current internet sites that we opt for […]

  26. July 20, 2017

    Title

    […]here are some links to web pages that we link to for the reason that we believe they’re worth visiting[…]

  27. July 20, 2017

    Title

    […]Here are some of the web pages we advise for our visitors[…]

Leave a Reply